The Isolated Ear – Tobacco is Good For You
The producer of The Curious Ear documentary series, Ronan Kelly, has been sent a selection of clips by RTÉ Radio Archives to help ease the isolation.
He’s sharing some of them with the RTÉ Radio 1 Highlights page.
This is worth a listen – it proves that marketing was not something dreamt up since the time of Mad Men.
It’s an advertisement from 1770 being read by John T Collins from A Munster Journal broadcast on a Raidió Éireann programme in the mid-1960s.
It’s for a tobacco called “Pectoral Balsamic Tobacco,” sold by a company called John Busteed, in Cork.
The claims being made for the health benefits of the tobacco are as outrageous as the writing is florid and overblown. Enjoy – but don’t inhale.
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